Swipe
Hi! I am Alex, product design lead
SwipeAbout
I worked 15+ years across fintech, e-commerce, and complex data-heavy products.
Built and scaled multidisciplinary design teams, leading up to 16 people.
I work at the strategic level and get hands-on when needed
Approach
- I make room for honest conversations and unfinished ideas.
- I start at the whiteboard, where we can get bolder together.
- I discover, build, and learn — and cut what doesn’t help.
Flows, drafts, pixel-perfect UI, and animations live here
Exploring visual ideas to see where they take me
The knowledge base that gives my AI tools context. Most of my work runs through it now
Learning to code and getting hands-on with the details
My AI workspace for research, design, writing, and building
Thanks for the room to try,
get things wrong, and grow
YandexTechnology, RussiaWhere I grew from designer to manager. So much of how I work started here
BirFintech & E-commerce, AzerbaijanMy first full-time design management role. Plenty to learn across projects in Azerbaijan
DolfinFintech, UKA rewarding challenge: making a complex trading product easier to use
LingualeoEdTech, RussiaMaking English learning feel a little friendlier was a joy
T-bankFintech, RussiaHelped the team move from Sketch to Figma, with a few side projects along the way
NovotelecomTelecom, RussiaMy first serious job. My God, was that really 2010?
And here a few cases
Birmarket
Design audit, unit economics, brand update and a mobile app visual concept for a marketplace in Azerbaijan
Read
Digital wallet m10
Helped launch m10 and scale it to 700K monthly active users and 2M registered users
Read
Yandex Market
Redesigned the shopping experience, from cart and checkout to delivery and post-purchase
Case in progressI speak at conferences and meetups. Right now, I’m exploring how AI changes product work and how branding becomes part of the product experience. Looking for a speaker? Let’s talk.
A few projects from earlier days
Dolfin
A white-label wealth management platform for the UK market, bringing together portfolio management, CRM, compliance, e-signatures, and financial reporting under MiFID II
Dolfin
A CRM for UK financial advisors, covering client onboarding, investment accounts, transactions, and annual reporting
Bright View
Web interface for deploying and managing HPC clusters, redesigned from a complex desktop product and tested with users
Bright View
Configurable dashboards for exploring cluster performance data and keeping key metrics in view
Yandex Maps
A crowdsourced map editor where people improve Yandex Maps. I redesigned tools for editing roads, places, and other map data
Dota 2 Twitch Extension
An interactive overlay for Dota 2 tournaments that brings live match stats and team comparisons into the stream
